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ZenFone 5Z

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Asus Zenfone 5Z review: As good as it is, buy a OnePlus 6 instead

When Asus announced the Zenfone 5 lineup at MWC, all eyes were fixed on the the king of the group, the 5Z. Fast forward almost six months and the phone is finally available to purchase at a mere $500 in the U.S. While the high-end Android flagship market is squarely controlled by Samsung, there's a curious middle ground between budget and top-tier devices. This "affordable flagship" space is heavily populated with offerings from OnePlus, Honor, and Xiaomi, but Asus has set its sights on a piece of that pie with the 5Z.

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Asus ZenFone 5Z goes on sale for $499.99

The ZenFone 5Z is the latest flagship device from Asus, sporting a notched 18:9 screen, a Snapdragon 845 processor, and dual rear cameras. Pre-orders went live last month, and now the phone is officially on sale. Asus told us that only the 64GB storage/6GB RAM model will be sold in the United States - not the beefier models with 128/256GB storage and 8GB RAM.

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[Update: More sellers] Asus ZenFone 5Z up for pre-order now, arrives August 6

Asus announced the ZenFone 5Z all the way back in February. It's very much a 2018 Android device: it's got a Snapdragon 845, six or eight gigs of RAM, two cameras, and of course, that notch. Months later, the 5Z is now available for pre-order. You can reserve one now for the low price of $499.99.

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ASUS put 89 ZenFone 5s on a dancer to make this light show of a commercial

Advertising can get pretty stale these days, so it's always nice to see something different. ASUS took "different" and ran with it, throwing 89 ZenFone 5s on dancer Ian Eastwood to advertise the ZenFone 5/5z. The result is... quite the spectacle.

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Hands-on with the ASUS ZenFone 5Z and 5 series: Shameless notch-envy

ASUS' Android phones might slide under the radar for most, but the company's new ZenFone 5 series probably won't. The company has had some trouble historically trying to penetrate the US phone market to any great depth—perhaps a result of its crowded, sometimes confusing product portfolio—but nonetheless it persists. Some of its phones have even been pretty good. But now that the wraps have been taken off its latest line of phones, it seems like ASUS has found a successful way to attract the attention it wanted: by copying the iPhone X's notch. 

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ASUS unveils ZenFone 5Z, 5, and 5Q with bezel-less displays, dual cameras, and more

Asus, as we expected, showed off the new ZenFone 5 family at MWC. Unlike years past, the Taiwanese company is keeping in step with modern smartphone trends, in some cases to the point of plain copying the iPhone X. Regardless, some of the new devices look fantastic and our initial impressions are relatively positive.

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