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Uber Now Lets Third Parties Brand And Customize Rides

Taking an Uber is already a much more enticing option than hailing a cab. One of the things that makes it so great is that it's so amazingly convenient. Uber is almost everywhere, and you can get a lift without having cash on you, or even knowing the local language. All you need is a smartphone.

Now it's about to get even better. Uber is allowing other sites and apps to introduce their own branding and functionality into the core Uber experience, provided the user was directed to it through a deep link or ride reminder.

Uber has already quietly signed up a number of big names, with more undoubtedly to follow.

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India-Based Restaurant Discovery Service Zomato Buys Urbanspoon In North American And Australian Expansion

There's money to be made in the restaurant recommendation business. Yelp makes bank by enabling users to point other users towards good places to eat and other local establishments. Urbanspoon made a name for itself over the years doing something similar. Recently, the latter attracted the attention of Zomato, an India-based company with a presence in Asia, Europe, and South America.

Zomato announced on its blog today that it has acquired Urbanspoon, which will help it expand into the US, Canada, and Australia. This should also improve its efforts in the UK, New Zealand, and Ireland, where there was already some overlap.

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