Listen, I'm against #brandbaiting as much as the next curmudgeonly person who writes words on the internet, but sometimes, companies do things so remarkably dumb that it's fun to watch other companies (generally equally devoid of any real moral compass) then proceed to tell them that they are, in fact, doing something really dumb. It's sort of like watching reality TV: no one actually likes any of the characters as human beings, but it's good fun to watch them drive one another insane.

Read More