Asus has built a steady presence in the mobile industry with help from its recent ROG Phone series. But it's been chasing a general audience (mostly in Asia) for much longer with its Zenfone lineup, attempting to please everyone and usually failing. Now, after a couple of devices with cameras that can flip from back to front, the Taiwanese brand is going small against a tide of big phones with the ⋮Zenfone 8.

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