Android Police

Articles Tagged:

z3

2

LineageOS 16 Pie arrives on the Moto G7, Xperia Z3, and other phones

LineageOS is the most popular custom ROM out there, boasting official support for dozens of phones and tablets. The project is best known for breathing new life into older devices, and since we last covered Lineage, builds have become available for nine more phones ⁠— including some old favorites.

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54

Moto Z3 Play announced with Snapdragon 636 and dual cameras, comes bundled with battery Moto Mod for $499

Lenovo-owned Motorola hasn't exactly set the world alight with the modular accessories made for its Moto Z line, yet here is the first of the 3rd generation in the much-maligned phone range. For better or worse, Moto is going to make a real go of these Moto Mods, and in a bid to get them into people's hands, the new Moto Z3 Play will even come bundled with an unsolicited Moto Power Pack mod.

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66

[Q-Less] Sony's Official "Made For Bond" Site For The US Sadly Plugs The Xperia Z3+, Rest Of World Gets The Z5

Sony's non-presence in the US smartphone market only seems to be accelerating of late, with the company having closed all of its retail stores in the country (apart from the one on Madison Avenue in NYC), shut down its online shop (it redirects all listings to 3rd party retailers), and cancelled its only known upcoming device. This, alongside increasingly dismal sales performance for Xperia phones even outside America, tends to paint a not-nice picture of the company's smartphone division.

But Sony Pictures lives on, and with it, the blockbuster Daniel Craig Bond franchise. The upcoming 007 film Spectre will, of course, feature a lot of Sony product placement, including the generally well-liked Xperia Z5...

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27

Sony Releases 'Demand Great' Video Ad Campaign For Xperia Z3, Is Surprisingly OK

With a new Sony smartphone comes a new Sony ad campaign, and the Z3's has just been released in the form of (so far) eight videos published on the company's Xperia YouTube channel. While seven of the spots are actually one and the same product storyline edited differently to showcase various features, one of the ads really did strike me as genuinely good, which is pasted below.

https://www.youtube.com/watch?v=nlpMlCLqvGI

It's 3 minutes or so long, so it's a bit of a lengthy video as an ad, but I think Sony really nails the "product as hero" thing here with just the right mix of emotion (eg, not going overboard) and real human interest story.

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