Google's introduction of the branded YouTube Music service, and its cold-blooded murder shutdown of the older Google Play Music service, hasn't been all that smooth. But apparently it's been profitable. Google's Global Head of Music for YouTube, Lyor Cohen, says that the service now has 50 million subscribers across the various options.
Messing around with experimental software features is a ton of fun. After all, who doesn't love to enable the newest flags in Chrome just to see what happens? YouTube has long had a hub for all of its unfinished tweaks and tools, but it was so unpublicized, you likely didn't even know it existed. That's finally starting to change, as new banners in the app are asking users to try out all sorts of incomplete options for a limited time.
The adverts interspersed between YouTube videos can get very obnoxious, so much so that I pay the Premium subscription to get rid of them. Unfortunately, this includes a lot of other stuff that I don't really need but am still paying for, like YouTube Music (I prefer Spotify for that). Thankfully, Google is currently testing a new "Premium Lite" tier that could improve the situation for anyone in the same boat.
This story was originally published and last updated .
I've been a loyal Spotify user since what feels like the year the service launched, and a premium subscriber since 2014. Spotify premium has tons of great extra features, and I absolutely think it's worth the money if you're considering a paid music streaming subscription. But as I've been spending a lot more time at home of late, I've started watching a lot more YouTube, and the various pre-roll and mid-roll ads were starting to grate on me. Of course, you can remove those ads—by signing up for YouTube Premium. But that would also give me access to YouTube Music, meaning I'd technically be paying for two music services.
Google is an advertising business first and foremost, though over the last few years, the company has introduced many paid services: YouTube Premium, Google One, Fi, and Stadia Pro come to mind, among many others. There's never been a central hub where you could find Google's subscription offers, but that's now a thing of the past: You can see all of the company's paid services in one place on the Google Store.
It looks like YouTube wants to make video downloads easier to manage for Premium users. A cross device offline settings entry has popped up and subsequently disappeared in the most recent Android app versions for some. While the feature apparently wasn't fully functional yet, it looks like it might allow you to download videos on your phone and make them automatically appear on other devices someday.
It's that time of year where everyone's stuck in the house for one reason or another, so why not put on a movie? Maybe even a James Bond title? YouTube is offering 22 selections from the 007 universe for free viewing in the U.S. during the month of December.
Black Friday might be over until next year, but that doesn't mean the gifts are already gone. Google is still giving out a generous 3-month free trial to YouTube Premium for eligible members to celebrate the rest of Cyber Week.
Google loves to bundle all kinds of perks with its subscriptions, and a free Stadia Premiere Edition worth $100 is the latest generous gift lucky YouTube Premium subscribers can receive in the US and UK. And now, the company has expanded the offer to more countries. A while back, a Google support representative told a Redditor that the promo would be available in Canada, Germany, France, Italy, and Spain starting November 16, 2020, and with that date already passed, the promo is now live in these countries.
Google likes bundling freebies with its products and services. In the past few months, Pixel 5 and 4a 5G buyers got a bunch of service subscriptions for free with their purchase, Chromebook owners were able to redeem three months of YouTube Premium, Google One subscribers got three months of Stadia Pro, and some YouTube Premium users received a free channel membership and/or a Nest Mini. Another promo is joining the fray today, also for YouTube Premium subscribers but only in the US, UK, Canada, Germany, France, Italy, and Spain (for now), letting them redeem a Stadia Premiere Edition bundle for free instead of its original $100 / £90 / €100 price.