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YouTube creators


YouTube tests 'featured in this video' section on Android

Over the last few years, the YouTube creator community has grown closer together and collaborations have become a regular occurrence. To make it easier for you to find out which YouTubers participate in a video, Google is A/B testing a new 'featured in this video' section on Android. In it, you'll find an overview of partaking creators complete with links to their channels and the option to subscribe.

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YouTube adds Patreon-like membership tiers and paid stickers for live chats

Even though YouTube has long become a multi-million-dollar business, individual creators can sometimes still end up struggling when they rely only on the built-in ad revenue (SnazzyLab's Quinn Nelson has a great explanation on this, if you have an hour to spare). Google sees these problems and is looking for ways to help YouTubers diversify their income. At VidCon, the company announced that it adds multiple tiers of Channel Memberships, extends Super Chat with purchasable stickers, and adds new native merchandise options.

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Less headache for Creators: YouTube channels will no longer have two types of URLs

For the few of you who have a YouTube channel, there was one headache-inducing issue that everyone kept running into: channel URLs could take one of two formats: or (the latter being based on Google+). While this seems like an innocuous annoyance, it used to cause plenty of confusion for viewers who weren't aware of the difference and tried to reach a channel but didn't find it there. Silly.

Now YouTube is consolidating these two URL formats. Either of the two will take you to the YouTube channel, regardless of which format you set up first as a creator.

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