Buying stuff online is easy, but getting support when things go wrong can be much harder. Walking into a store where you can drop off an item face-to-face and explain why it needs to be returned is a relatively simple process compared to wading through phone menus to speak to someone, or twiddling your thumbs as an underpaid support representative juggles twenty chats at once. But, if you haven't used it yet, Amazon's automated support chatbot is pretty great.

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