I have never thought of power strips as sexy or gorgeous. To me, all power strips were unavoidable tools that did their job while hiding behind a desk or under a cabinet. The fact that they all looked like cheap pieces of plastic was a necessary evil, a price to pay for their convenient functionality. But that all changed when I saw the Woodie Hub project on Kickstarter.

The Woodie oozed class in a modern and minimalistic way. This was a power strip you could display on your desk, a table in your living room, a bedside table, without it sticking out in the décor like a sore thumb.

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