Google's latest Search tool shows you how the sausage is made

About This Result will tell you why you see your search results, and give you the tools to get better ones

By  Ryne Hager Jul 22, 2021

Google Search is so ubiquitous and indispensable, the company's very name is used as a verb that describes the act. No actual human being "Bings" something, but we've all done a bit of "Googling" in our time. And though we might all still complain about specific results, it's become incredibly, almost unbelievably good at what it does. My own daily research for this very job would take a whole lot longer without it. Now Google is rolling out some changes to the About This Result feature that better describe precisely why you see what you do in a given search, exposing the machinations behind something we probably all take for granted.