Hashtags are a really big deal, guys. You can't just lovingly craft a hashtag by combining two existing words, then let some other company take those words and start using them more effectively than you. Aw, hell no. OnePlus doesn't like that Verizon has been using the #NeverSettle slogan, and has called upon the demon hoards of the internet to tweet snarky things at Big Red so they can take it back. Brilliant!

2015-05-28 09_30_31-Take Back #NeverSettle - OnePlus.net

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