January was a heck of a month for WhatsApp. The Facebook-owned messaging service came under public scrutiny for not letting users opt out of its intrusive policy changes. In an attempt to soften the blow, it even took out front-page newspaper ads to clarify what data it didn't have access to. A crowd of not-so-convinced users still flocked to alternative services like Signal and Telegram. WhatsApp isn't done trying, though, and it's working on a new terms-of-service prompt that hammers down the same message it's been broadcasting for a while now.
Since it rolled out its new terms of service, WhatsApp has been caught in a whirlwind — the changes precipitated an exodus to alternate apps. Seemingly losing ground in major markets around the world, the Facebook-owned messaging service has now pushed the deadline to accept the new terms and is actively seeking to control the damage that has been caused by them.
The changes regarding Facebook mean that some information on a WhatsApp account can be shared with Facebook to help improve the company's products and services. This should allow for better spam fighting and abuse, as well as seeing "better friend recommendations and more relevant ads on Facebook."