Tag Heuer is a Swiss luxury watchmaker. Like most luxury watchmakers, its sole purpose is to convince you, the [probably male] consumer, through various lifestyle marketing and product placement deals that its product is for people who know what's up. It's hip. It's happening. It's trendy. It's classic. It's now. It's timeless - and it tells time. Also, something about precision Swiss engineering that doesn't really matter. Oh, and it will totally make you both attractive and fit in with wealthy people!

Above, you can see a silhouetted image of the company's upcoming smartwatch. It's a watch. It will tell time.

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