The ongoing coronavirus pandemic has led to many public venues closing or operating at reduced capacity, including movie theaters. Some studios have experimented with releasing films on streaming services instead of theatrical releases, occasionally causing fights with theater companies, and now Warner Bros. has announced all of its 2021 films will be released on HBO Max at the same time as they debut in theaters.
Read MoreThis story was originally published and last updated .
WarnerMedia, and its parent company AT&T, is not the best with branding. There were once three individual HBO apps, each catering to a specific use case, but now the company is attempting to consolidate them across all platforms.
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WarnerMedia has finally launched its new streaming platform HBO Max today, joining the other online entertainment services under the AT&T umbrella. The service comes with a number of original series on top of the content already available through the other HBO channels, like Game of Thrones, Westworld, Loony Toons, and DC Universe content. The US-exclusive service is free for HBO subscribers and will cost $14.99 a month for everyone else, with an option for a free seven-day trial.
Read MoreHBO Max is set for a May 27 debut and the rush is on for WarnerMedia to get as many people on board as possible. With AT&T as its owner, that means giving away free access and extended free trials for its wireless, broadband, and TV customers. For the outsiders, though, they can get an introductory rate for their first year.
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