It's easy to underestimate the importance of the review process. When considering a purchase, we scour Amazon for well-written reviews, YouTube for thorough comparisons, and (obviously) Android Police for insightful hands-on articles. We do it for everything from smartphones to cars to vacuum cleaners. Sometimes we even enjoy reading reviews for things we don't want to buy, simply for our own amusement. So why do we generally ignore app reviews on Google Play?

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