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US market

24

OnePlus's recent growth is staggering — and shows just how small it still is

OnePlus's recent growth is staggering — and shows just how small it still is

If you listened to the enthusiasts and critics (a label that sometimes includes us here at Android Police), you might think that OnePlus is having a rough time right now. But throttlegate and ColorOS skin aside, the company is massively successful and growing fast. Analysts claimed the company's Nord phones basically dominated at T-Mobile earlier this year, and the brand saw downright explosive growth in Europe and India. And now Counterpoint is reporting an incredible 428% year-over-year growth here in the US for the last half of the year, making it the fastest-growing brand by a very, very, very large margin — but that's only because it has a lot of room to grow.

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19

The latest OnePlus leaks have me worried

The latest OnePlus leaks have me worried

OnePlus is gearing up for two new Nord-branded phones in the US market, according to leaks from Android Central in the last month, including what might be its first entry-level phone. If the details regarding the ~$200 "Clover" and sub-$400 "Billie" are both true (and they probably are), then OnePlus might have a problem on its hands. While the company was once known for its massively disruptive influence in the flagship space, now it's settled comfortably into the market it once upset. And its usual strategies won't work here.

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