Even with a major infusion of horsepower with devices like the NVIDIA SHIELD and Razer Forge TV, the biggest thing holding back the Android TV platform is a scarcity of apps compared to more mature alternatives like Roku. It looks like Google is quickly trying to close the gap: in addition to the announcement of HBO Now (currently exclusive to Apple hardware) at Google I/O, a handful of high-profile and formerly unavailable apps are also making their way to Android TV in the near future.
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