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Google's Father's Day commercial runs on your tears

Google's Father's Day commercial runs on your tears

C'mon Google, you know the traditional way to collect tears from middle-aged fathers is just to play some Harry Chaplin. You didn't have to sit some video editor down and force them to make a minute-long piece of fictional yet relatable one-sided conversations between a dad and his teenage son. But here we are: happy Father's Day, I guess.

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19

Google Assistant Oscars commercial encourages us to be lazy like the stars

Google Assistant Oscars commercial encourages us to be lazy like the stars

It's clear Google is trying to push the Assistant more than ever in 2018, particularly in the face of stiff competition from Amazon's Alexa. Google's presence at CES was entirely Assistant-themed and with many Chromebooks and other smart home devices getting support for the Assistant this year, it's going to be on hand pretty much everywhere.

Google's latest TV commercial, aired during the 2018 Oscars, is an ode to laziness. With the help of celebrities like John Legend, Kevin Durant, and Sia, the ad reminds us of things the Assistant can take care of to make our lives easier. The slogan for each example is "Make Google do it."

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