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Google's Father's Day commercial runs on your tears
Answer your phone, Jake, I'm not paying to talk to your voicemail!
C'mon Google, you know the traditional way to collect tears from middle-aged fathers is just to play some Harry Chaplin. You didn't have to sit some video editor down and force them to make a minute-long piece of fictional yet relatable one-sided conversations between a dad and his teenage son. But here we are: happy Father's Day, I guess.
It's clear Google is trying to push the Assistant more than ever in 2018, particularly in the face of stiff competition from Amazon's Alexa. Google's presence at CES was entirely Assistant-themed and with many Chromebooks and other smart home devices getting support for the Assistant this year, it's going to be on hand pretty much everywhere.