The road to Instant Apps has been a long and tedious one. After being announced at I/O 2016 (yes, more than a year ago), they only began testing at the start of 2017, were opened to devs at I/O this year, and started properly rolling then to reach more than 500 Million devices in August. One component was still missing though from the Instant Apps experience: a way to try an Instant App on the Play Store without downloading it first. That's what we're here to talk about.

The "Try Now" button was announced as part of a large post about new Play Console features on the Google Developers Blog, but it's not yet showing up for everyone.

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