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top level domain

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[Update: Public registration now live] Google opens early registration for .app domains

Three years ago, Google paid $25 million for exclusive rights to the '.app' top-level web domain. At long last, the company is now opening up registrations for .app, with the Early Access Program in full swing. The general public will have to wait until May 8, but various companies have already bought over 3,000 .app domains.

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Google Is .app-y About Purchasing The .app Top Level Domain Name For $25 Million

$25 Million. That's a lot of money for a little appendage that comes after a website's name. But Google saw potential in the tri-letter combo of .app and has finally won the ICANN's auction for the top level domain. This auction follows many other high-profile ones, where Dot Tech nabbed .tech for $6.7 Million (allegedly against Google), and Amazon grabbed .buy for almost $5 Million and .spot for $2.2 Million. By comparison, Google's auction has gone a lot higher, but it's understandable given the current interest in applications and our culture of Internet services.

However, this isn't Google's only top level domain — the company already has a few to its name like .ads.eat.fly, which aren't yet open to the public.

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