Allo was finally released earlier this week, much to my own excitement. Google's latest messaging app seems pretty appealing in some regards and I am always willing to try something new. Thus far, I am enjoying it.

It seems that I am not alone. Allo is listed as number one in the Top Free Apps chart in the Play Store. That means it is beating Facebook/Messenger, Snapchat, and Instagram. It is mirroring its cousin, Duo, which also reached number one in the Top Free chart shortly after its release just over a month ago.

From this vantage, it is pretty easy to draw parallels between the two apps — both were announced together as Google's new messaging solution.

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