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Together Not The Same


New Rock, Paper, Scissors Android Ad Celebrates Android Diversity

Android's ads for the past several months have highlighted the diversity within the ecosystem as a whole, extending into the diversity between users as well. In fact, Android's de facto slogan is now "Be together. Not the same," implying that the platform benefits more from the collective differences between its users, devices, and manufacturers than the plain, boring homogeneity of other mobile operating systems.

Android's latest ad highlights how different people can have complementing strengths by telling the story of White Sheet of Paper, the new kid at school that's having a hard time fitting in. Yellow Sheet of Paper, the local school bully, takes a disliking to our protagonist and decides to beat him up with the help of his two goons, Pink Sheet and Failed Exam with Coffee Stains.

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[Video] Google Japan Set Up 300 Androidify Characters As A Joyful Coordinated Chorus

What would 300 singing Androids sound like? Very cute. Impossibly cute. Like a marshmallow of kawaii wrapped in a cotton-candy of adorable and sprinkled on top of a rainbow of charm. It would also be very cool. Like a groovy logistical nightmare hidden inside a fun technical challenge. But that's what the Google Japan team has managed to produce: a chorus of 300 different but perfectly synchronized, lovable, dancing and singing Androidify characters, each coming alive inside its own phone or tablet to perform a rendition of The Hymn Of Joy, from Beethoven's Symphony No. 9 (fourth movement).

I can't tell if the lyrics are Japanese (my only knowledge of the language stops at Arigato, Watashi WaNiSan, and Konnichiwa) or some Despicable Me-inspired language.

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