In a video released today, John Legere - CEO of a publicly-traded wireless carrier and, apparently, your sort of out-of-touch uncle - accused Google, a $517 billion search company, of attacking T-Mobile's Binge On service in order to "get into the news." As to what Google's end in such an endeavor might be, well: John just doesn't know. It's shadowy, it's dark! They have an agenda.
In what is frankly an almost uncomfortably defensive clip, Legere's cultivated public persona continues to deny that Binge On's throttling of all video content is throttling. Instead, everybody's favorite wireless CEO focuses on the fact that you're getting more video! Read More
The war on data throttling has been raging on for what seems like forever, with many users left furious that their carrier would slow data speeds to a crawl after X amount of gigabytes (usually two). While most carriers draw a clear line as to when throttling will occur, AT&T has taken a rather shady approach with its unlimited customers in the past, simply stating that "the top five percent of users" will be throttled. The problem is, most users want to know their exact data limit, so this ambiguous barrier just hasn't been good enough.
Today, however, AT&T announced a change to its policy that finally gives a real 'data cap', leaving users with no doubt as to when throttling will begin. Read More
Update: Dow Jones Newswires apparently left out a key piece of information from Hesse's statement on throttling, in an example of truly stellar journalism and attention to detail (unfortunately, we have no audio or video record to verify Hesse's statements). Hesse was discussing throttling of those who are on networks that Sprint has roaming agreements with (which, admittedly, Sprint has a lot of - including with Verizon). While this still makes Sprint's ads technically misleading, the throttling really only applies to those who live in areas where Sprint's data network relies chiefly on roaming - not to those using primarily Sprint towers. Read More
Back in July, Sprint announced plans to begin throttling speeds for customers who use more than 2.5GB of data in a month on its pre-paid subsidiary, Virgin Mobile. Naturally, this announcement did not sit well with Virgin customers, despite Sprint's claim that the change would only affect "3% of all data users."
However, the Now Network has decided to delay this throttling plan until sometime in 2012 to "ensure [they] have all the necessary systems in place so that [their] customer experience will remain positive."
There's no word as to exactly when this changeover will take place, but the company "will provide further information on timing beforehand so [their] customers have advance notification." Read More
In what can only be described as a real sphincter-clencher for Sprint customers, the nation's last true unlimited smartphone data provider has made a move that may signal the eventual end of that philosophy.
Yesterday, Sprint announced that customers on its Virgin-branded pre-paid arm, Virgin Mobile, will now be subjected to data throttling after 2.5GB of usage in a month. Sprint claims this will only affect 3% of all Virgin mobile data subscribers. The throttling will limit data hogs to a paltry 256Kbits/s once they've capped out at the 2.5GB mark in a single month - which is actually a little better than what T-Mobile does (dropping people to EDGE speeds). Read More
T-Mobile is starting to get aggressive with customer acquisition and retention, and in light of less than stellar fiscal performance and the news of the AT&T deal, it's not hard to see why.
On April 13, the carrier will begin offering a new off-contract smartphone plan, and it's a steal - for $59.99 a month (down from $79.99), you'll get unlimited talk, text and data*. But, there are some significant catches. The first is that you'll have to pay full retail for your phone of choice - the Even More Plus plan is a month-to-month affair.
The second is arguably worse - your data usage is technically unlimited, but after the first 2GB (as opposed to the current 5GB) your data speeds will be throttled down until the next billing cycle. Read More