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Articles Tagged:

third-party cookies

22

Google FLoC toggle is now appearing in early versions of Chrome — here's how to find it

Google FLoC toggle is now appearing in early versions of Chrome — here's how to find it

Google's Federated Learning of Cohorts (FLoC) is a part of its Privacy Sandbox, a new suite of tools aiming to replace and improve upon the conventional third-party cookie tracking that enables modern advertising on the web. The company has been working on it for more than a year, and this week it's set to start using the system on a small portion of Chrome users in the United States and other countries.

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4

Google is facing even more flack for FLoC from the EU

Google is facing even more flack for FLoC from the EU

Google knows that third-party cookies tracking users around the web are on the way out, as even the company itself is planning on phasing out support for them in its own Chrome browser. But the online ad business is only as lucrative as it is due to extensive tracking practices, so Google is looking for an alternative to cookies. Enter FLoC, or Federated Learning of Cohorts. The technology is supposed to make tracking less privacy-invasive by assigning people to random groups with similar interests, instead of following every individual around. But many other companies think that FLoC will still be pretty invasive, and now, even some European regulators are chiming in, voicing their concerns.

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66

Nobody wants anything to do with Google's new tracking mechanism FLoC

Nobody wants anything to do with Google's new tracking mechanism FLoC

Google is about to shake up the status quo on tracking with its newly proposed browser-based Federated Learning of Cohorts (FLoC) tracking mechanism, which it introduced as a replacement for the outgoing third-party cookies the advertisement industry still heavily relies on. But many privacy advocates like the EFF (Electronic Frontier Foundation) and search engine DuckDuckGo think FLoC could turn out to be even worse and more invasive than third-party cookies, and most browser makers were fast to join in on that stance. Almost all of them have vowed or at least hinted that they won't support FLoC in their products, including those based on Google's open-source Chromium rendering engine also used in Chrome.

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8

Google doubles down on its commitment to get rid of targeted tracking in Chrome

Google doubles down on its commitment to get rid of targeted tracking in Chrome

Google's Privacy Sandbox is a program that aims to phase out third-party cookies in Chrome entirely over the next year, making the web a more secure and private place without completely destroying the way that targeted advertising works. And, you know, wrecking the business model for most of the web's free content, including the words you're reading now.

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34
[Nom Nom No] Chrome Beta Now Lets You Disable Third-Party Cookies While Still Allowing First-Party Ones

[Nom Nom No] Chrome Beta Now Lets You Disable Third-Party Cookies While Still Allowing First-Party Ones


Tucked inside yesterday's Chrome Beta update to v41 was a handy new feature for privacy-minded users and everyone who likes to practice safe web browsing. Although we updated the post with the feature, we thought it better to highlight it again in a separate article.

If you head to Chrome Beta's Settings, under Site Settings, you'll find that the Cookies option has been switched from one check box to become its own subset of options. You can still completely allow or disallow sites to save and read cookie data, but you can also disable only third-party cookies as a separate option. This should give you more granular control over which cookies can track your online browsing behavior.

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