About two weeks back, India’s premier financial services app Paytm got kicked out of the Play Store. While the episode didn’t last long as Google reinstated the app within hours, it triggered a widespread call to curb Google’s unabated dominance over the country's app distribution market. That uproar has now reached a point where a local tech startup consortium is exploring the option to launch a Play Store alternative that frees it from Google’s control.

Read More