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ThinQ

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LG confirms the G7 ThinQ will be announced on May 2nd, 2018

The last 3 or 4 years in LG's history have been nothing but baffling to me. I have difficulty understanding how the company that caught my heart with its G2 and G3 smartphones fell so badly in the me-too camp, trying to emulate what has worked for others (mostly Samsung) and hoping that would be a recipe for success. The latest ThinQ brand and push is one more symptom of the same ailment: LG saw that AI was everywhere and wanted to get it on the game. Forget about useful AI, it's another "we have smart things for the sake of smart things" gimmick. Sigh.

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LG ThinQ Google Assistant Smart Display (WK9) up for pre-order for $297, its smart speaker (WK7) for $197

Right at the end of 2017, and prior to CES 2018, LG announced a new Google Assistant speaker as part of its ThinQ smart lineup. Then, at CES, the company followed up by adding the ThinQ View (pictured above), its own take on Google's Smart Displays with Assistant integrated. At the time, the pricing and availability of these wasn't clear. Now, we know just a little bit more.

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LG V30 update in South Korea brings ThinQ AI camera features and branding

Back when LG still hadn't officially announced the interestingly-named V30S ThinQ and was merely teasing it, the company mentioned that the new features might trickle down to existing V30 devices. At MWC, LG confirmed that the V30 and V30+ would in fact get ThinQ features. In keeping with that promise, a reader in South Korea who owns a V30+ (a V30 with 128GB of storage) recently received an update that included a few interesting additions from the ThinQ.

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LG's next OLED and SUPER UHD TVs will have Google Assistant in some countries

In the TV segment, LG has a great leg up Samsung's. Its OLED TVs have been praised for many years for their excellent displays and beautiful colors. Now LG is taking another step toward improving its product lineup by introducing ThinQ AI. ThinQ has been the company's smart home brand for a few years already, starting with the SmartThinQ Hub and ending recently with the announcement of the ThinQ speaker with Google Assistant.

But let's start with the visual aspects first. The 2018 lineup of OLED TVs from LG will use a new α (Alpha) 9 processor which promises richer colors, better sharpness, and more realism, whereas the 2018 portfolio of SUPER UHD TVs will have Nano Cell Full-Array Local Dimming for deeper blacks, better shadows, and an image quality that tries to push even closer to OLED.

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