Following what was reported to be the worst weekend of the last 20 years for the US domestic film business, NBCUniversal/Comcast has decided to (finally) make movies available for rental the day of their theatrical release. This new policy debuts with the upcoming DreamWorks Animation film Trolls World Tour on April 10th, but on-demand releases for flicks currently in theaters, including The Invisible Man and Emma, will begin as soon as March 20th — this upcoming Friday.

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