It's fairly simple to create unobtrusive advertising on computers, phones, tablets, and other devices with a screen - users can simply ignore the ads. However, that doesn't translate to smart speakers, since the only interface is speaking. There's no unobtrusive way to stop in the middle of a sentence and start talking about a sale.
Thankfully, at least for the moment, Amazon agrees that ads have no place on smart speakers. According to a report from The Information, Sony approached Amazon several times about running ads on its Jeopardy Alexa game. The company refused each time, explaining that advertising could alienate users.
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