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Articles Tagged:

Targeted advertisements

88

Google resolves to stop reading your email (for advertising, anyway)

Today Google made an announcement on their blog in which they expressed a desire to "more closely align" their efforts on the consumer side of Gmail with G Suite's Gmail. It might sound humdrum, but it's a biggie. That's because Google wants to bring the two more closely together by taking a page from G Suite and no longer using the content of your emails as input for personalized advertising. This is expected to occur later this year.

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68

[Minority Report] Google and Coca-Cola may target personalized ads at you - in real life

Google and Coca-Cola's partnership effort for in-store advertising displays looks to be bearing fruit. The advertising system uses DoubleClick's preference and tracking data combined with Google's Beacon Platform to serve up targeted ads by pulling data from passing smartphones. With that info, displays are able to select content based on your preferences in the form of advertisements specifically targeted to passersby. In a recent grocery store pilot program the Minority Report-style ads performed quite very well.

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