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targeted ads

9

Google Pay users in India are going to start seeing targeted ads — but you can opt out

Google Pay users in India are going to start seeing targeted ads — but you can opt out

The Google Pay app has seen a major overhaul recently, being a more wholistic approach to shopping and money transfers in addition to a basic payment tool. This change hasn't been universally appreciated, but it's there nonetheless. Starting next week, Google Pay users in India will see a new option: targeted advertising based on traffic and spending habits. Google calls it "personalization."

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7

Google updates Ad Settings to give more info on how your ads are targeted

Google updates Ad Settings to give more info on how your ads are targeted

As you're hopefully well aware, pretty much everything you do online is tracked. Information about your activity is sold to advertisers, who then serve you ads based on a profile of you built up based on your habits. It's what keeps many services, like Google's, free. Now, Google has updated its Ad Settings to provide enhanced transparency about the whole process.

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5

Google adds more personalization options to its Ads Settings tool

Google adds more personalization options to its Ads Settings tool

Back in 2016, Google introduced a new tool which allowed users to further personalize the ads they saw online. It was a win-win, Google got to increase the effectiveness of its advertising, and you got to ensure (within limits) that they were a bit more useful. Apparently, this change was worth it, as Google is doubling down by introducing even more new settings options for advertisements, like disabling "reminder" ads and synchronizing "Mute This Ad" settings across devices.

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