When you hear the word T-Mobile, several things probably come to mind: a retina-melting shade of fluorescent pink, industry-bucking "uncarrier" campaigns spanning the greater half of this decade, and the incessant, enthusiastic tweets of Chief Executive extraordinaire, John Legere. Well, you can soon scratch that last one off your list. Per an announcement made by Legere himself, the spirited face of T-Mobile plans to step down from his CEO position in just six short months.
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At T-Mobile's Uncarrier X press event in Los Angeles this morning, America's most disruptive wireless provider announced yet another set of lucrative bonuses for T-Mobile customers. First, all Simple Choice plans are having their data doubled. 1GB is now 2GB, 3GB is now 6GB, and 5GB is now 10GB. Unlimited customers will also see their 7GB hotspot data double to 14GB.
What took center-stage, though, was T-Mobile's "Binge On" initiative, which will allow unlimited streaming of video on 24 services to all Simple Choice customers on the uprated 6GB, 10GB, or unlimited plans. 2GB customers, as with Music Freedom, will not be getting in on this one.
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