Consider this one just a shadow of a whisper of a rumor, folks, but a recent video posted by Google indicates that at least someone in Mountain View is considering some major changes for the Play Store app. Take a gander at this Pixel Tips support video. Most of it is fairly obvious stuff meant for first-time users (perhaps including some of those iPhone owners that Google is so keen to convert), but at around the 1:40 mark the demonstrator opens the Play Store, and it's immediately clear that it's not the same one we have right now.

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