Google recently revealed new Search features that mark, in its words, a "fundamental transformation" in the way users look for and find content on the web. The updates all focus on a shift towards more tailored, personalized results. One major addition is activity cards, which surface pages you've already visited related to your current search. Another is a new "dynamic organization" of search results that provides users with relevant subtopics specific to their inquiry. For instance, when you search "pug," you see subtopics like "buy or adopt," "health," and "how to train" in a row along the top of the primary result.

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