Last year, there was a rumor that Google was going to follow Apple's footsteps and improve its subscription revenue split with providers by only deducting 15% instead of 30% for distribution and miscellaneous fees. At the time, Recode was optimistic that Google would make the change universal, so that any time a user subscribed to something, the provider would only lose 15% in fees.
We didn't hear anything about this until now, thanks to a bunch of changes published on the Google Developers Blog. There, we learned that subscription revenue sharing with be lowered from 30% to 15%, but unlike last year's hopeful rumor and much like Apple's terms, they will only apply for users retained after 12 months. Read More