Amazon's Echo Look sounded like some kind of late April Fools joke when it landed back in 2017, offering smart "style assistant" functionality via Alexa. The whole gimmick was literally that it took photos and videos of you showing off your clothes you when you asked, and could run them past a "Style Check" for AI-automated fashion judgment. You really couldn't make something that ridiculous up, and now Amazon is killing it. The Echo Look itself has been discontinued, and both it and its associated app will stop working in July.

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