Google didn't spend enough time on Material Design during the keynote. We saw a beautiful video and learned a little bit about the intent and thought behind Google's new cross-platform look (which we actually saw a bit earlier than anticipated), but there's so much more to be said. Having attended as many design sessions as possible during I/O, I think it's worth taking a somewhat closer look at Material Design. In this post we'll attempt to scratch a little bit deeper into what Material means, why it's awesome, and why it's a forward-looking move for Google.

We'll give a quick look at some of the fundamental principles of material design, while avoiding restating the extremely detailed and thoughtfully crafted design guidelines.