In case you haven't heard, everyone likes stories now. Sure, maybe you don't, but judging by how many apps now carry them as a feature, you're on your own. Everyone from Spotify to Pinterest to Twitter has shown interest in stories in the last few months, to say nothing of old standbys like Snapchat and Instagram. Venmo, the PayPal-owned payment platform that pulls double-duty as a mini social network, has decided to get in on the fun, but not really in the way you might expect.
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Pinterest may not be the hottest app in our tech bubble, but it looks like there's quite a big audience regularly returning to the network — about 442 million people every month, to be exact. These users will soon discover a familiar interface tweak that's currently popping up in apps left and right: A stories carousel on the home page. Pinterest calls its take on the original Snapchat feature Story Pins, and it's supposed to help Pinterest creators interact with their audience.
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Following half a year of limited a/b testing, Twitter has just formally announced its own version of Snapchat Stories called "Fleets" — because these days, any reputable social media platform needs a Stories copy of its own. The feature is starting to roll out internationally today.
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If when the word "Stories" is mentioned you think of a series of visual and textual slides with potential further interactive elements the format of which social media platforms has made ubiquitous, you might not be so surprised at where Google is going with its new carousel of Web Stories in its Android and iOS apps.
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The internet is good for a lot of things like sharing photos, keeping in contact with distant relations, and preserving that dumb thing you said five years ago so it can come back to haunt you later. According to Twitter, that last part might keep people from tweeting as often as they'd like, so it's testing a feature called "Fleets" in Brazil. Fleets are basically Twitter's version of Snapchat Stories.
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Facebook has borrowed features from its other social media properties, and even some of its rivals, a zillion times to drive engagement on its primary app. This time, Instagram’s Close Friends feature, which was introduced last year, has become the basis for the Favorites list that the company is testing for its mobile apps.
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Books, movies, and series are common ways to widely share a story, but it's far more common to tell personal adventures orally or over text messages. However, Viber came up with a new feature that mixes things up, letting you read short stories on your phone, which take the shape of fictitious text messages.
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Google Photos isn't just resting on its laurels today by making 4x6" prints available within the same day at your local pharmacy or big box store — the cloud storage service is amping up its own boutique print offerings and using artificial intelligence to help you stroll through the tons of memories you've backed up.
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Although Spotify is not a social media network, it has a bunch of features to let users share playlists, songs, and albums amongst each other. However, it doesn't really give artists the opportunity to interact with their fans, besides sharing their biography, a few pictures, and concert dates on their page. This is about to change, as the streaming platform is reportedly introducing stories, in which performers will be able to create a stronger bond with listeners.
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