Following half a year of limited a/b testing, Twitter has just formally announced its own version of Snapchat Stories called "Fleets" — because these days, any reputable social media platform needs a Stories copy of its own. The feature is starting to roll out internationally today.
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If when the word "Stories" is mentioned you think of a series of visual and textual slides with potential further interactive elements the format of which social media platforms has made ubiquitous, you might not be so surprised at where Google is going with its new carousel of Web Stories in its Android and iOS apps.
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The internet is good for a lot of things like sharing photos, keeping in contact with distant relations, and preserving that dumb thing you said five years ago so it can come back to haunt you later. According to Twitter, that last part might keep people from tweeting as often as they'd like, so it's testing a feature called "Fleets" in Brazil. Fleets are basically Twitter's version of Snapchat Stories.
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Facebook has borrowed features from its other social media properties, and even some of its rivals, a zillion times to drive engagement on its primary app. This time, Instagram’s Close Friends feature, which was introduced last year, has become the basis for the Favorites list that the company is testing for its mobile apps.
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Books, movies, and series are common ways to widely share a story, but it's far more common to tell personal adventures orally or over text messages. However, Viber came up with a new feature that mixes things up, letting you read short stories on your phone, which take the shape of fictitious text messages.
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Google Photos isn't just resting on its laurels today by making 4x6" prints available within the same day at your local pharmacy or big box store — the cloud storage service is amping up its own boutique print offerings and using artificial intelligence to help you stroll through the tons of memories you've backed up.
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Although Spotify is not a social media network, it has a bunch of features to let users share playlists, songs, and albums amongst each other. However, it doesn't really give artists the opportunity to interact with their fans, besides sharing their biography, a few pictures, and concert dates on their page. This is about to change, as the streaming platform is reportedly introducing stories, in which performers will be able to create a stronger bond with listeners.
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In order to fiercely compete with Snapchat, Facebook launched Stories on almost all its messaging platforms, beginning with Instagram. The feature was so popular it succeeded in dethroning its rival, which encouraged the company to release a standalone messaging app called Direct. Although the new software brought some extra features like exclusive filters, Instagram has decided to merge all functionalities into its main application.
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A song can take many forms and meanings, depending on who's listening to it and at which point in their lives they are. We all have our interpretations, but I'm always curious to know what the artist's inspiration was, to get a better feel for where they were coming from. That's why I often find myself reading Spotify's Behind the Lyrics cards whenever I come across them. But the music streaming service seems to be adding its in-house spin that doesn't rely on third-party service Genius, by providing artists with a new Storyline feature.
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