It was only around a year ago that the general public first began hearing about Google Assistant-enabled headphones (codenamed "Bisto"). In short order, that ecosystem has expanded and now there are several products on the market that feature the voice assistant, including the Bose QuietComfort 35 II, JBL Everest 110GA, and Sony WH-1000XM2. At IFA today, Sony announced its second generation of noise-cancelling Google Assistant-enabled headphones, the WH-1000XM3, plus two speakers that also feature's Google's AI helper, the SRS-XB501g and SRSXB01, and the voice assistant-enabled WF-SP900 wireless sports earbuds.

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