Every single person I know who loves to bike to work or for fun uses Strava to track their route. I'm sure there are people who track their runs in Strava too, but I haven't met any of them. I don't know what it is about this app and cyclists specifically, but it seems that Strava has found a way to appeal to them and make the experience of cycling both challenging and social. Part of it are the Clubs, a feature that lets runners and cyclists form groups, compete with each other, share routes, manage events, discuss their progress, and more. There are over 130,000 active Strava Clubs and until today, the only way to access them was through the online site.

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