Verizon launched its go90 video streaming app in October of last year, and no one really paid attention. Even Verizon customers who had the app foisted upon them could care less, but now Verizon is pulling out the big guns. Go90 is now part of the carrier's FreeBee sponsored data program, so using it won't count against your plan.
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Netflix now covers the first 5GB of mobile app streaming for AT&T customers at no cost to you.
Beats Music: no data charge, no worries - only on AT&T.
Amazon Prime Members now get free Instant Video streaming on AT&T.
When put in the right light - that is, the light AT&T wants you to see it in - the company's new "Sponsored Data" program doesn't sound all that bad. In fact, it actually sounds pretty good, in theory. Free Instant Video streaming over your AT&T connection? Guess I'm renewing that Amazon Prime membership. 5GB of Netflix a month? Well, no reason to cancel my subscription just yet.
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Does it ever bother you that you have to pay for the bandwidth that companies are using to show you advertising? How about the fact that you have to pay for a PDF policy download from your insurance company? AT&T is hoping to make those bits of your data cap (or overage charge, as it may be) disappear. Today the wireless provider is accepting applications from other companies that wish to sponsor data.
Here's how it works: you're browsing the web and you come across a video ad for, say, a new flavor of Coke. Being the data-savvy customer that you are, you don't open the video, because it will just eat into your data cap.
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