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sony smartphone


Sony will further "defocus" mobile business in US, as well as India, Brazil, and China

According to investor presentation slides obtained by Xperia Blog, Sony has told investors in Japan at a recent event that the company's mobile business will be further "defocused" in the United States, as well as in India, China, and Brazil.

Sony's Xperia X line of handsets, announced at MWC in February, have been met with critical apathy, if not outright disdain in some cases. Sony announced the X series would be launching in America back in May, and the handsets have not yet begun shipping. This makes the language in the slides almost surprising - Sony is essentially admitting that it will be walking back its US mobile business, what even exists of it, just as new devices launch.

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Sony's CEO Says He Wants To Focus On High-End Android Phones, But Is That Enough To Change Anything?

You can now count Sony among the smartphone manufacturers that have promised to narrow their portfolios, and move away from featurephones and other very cheap handsets.

Sony's CEO, Kazuo Hirai, speaking to Bloomberg, had this to say.

"We basically are out of the feature-phone business and in the Android-based smartphone business ... We are more in toward the high end of the market as opposed to trying to get into the commoditized portion."

So, what does that... mean, exactly? Sony's going to focus its phone business on the part of the phone market that's profitable? Shocker. Really, Hirai is just reiterating the company's new brand initiative - pushing Sony products as "premium" with unilaterally premium pricing.

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