The music industry has been a major point of interest for tech companies for decades. Where iTunes gave the world its first mainstream online music store, modern streaming services like Spotify, Apple Music, and TIDAL made it possible for listeners to enjoy as many tracks as their ears could handle through the power of the cloud. Hoping to make the next mark in the music streaming revolution, Sony has announced a new immersive, spatial technology it's calling 360 Reality Audio.

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