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Socialmatic

16

Polaroid Announces Zip Instant Mobile Ink-Free Printer, Soon Shipping Socialmatic Camera

The current era may be captured by smartphones, but the previous one was caught on film by Polaroid. The company's cameras printed out photos just after they were captured, with photographers shaking the results to help them dry (a gesture Polaroid says can actually damage the picture these days).

A poorly-named successor aimed at hip, young smartphone users—the Socialmatic—has been in development to introduce this functionality to a new generation. Polaroid announced the Android-powered camera at last year's CES.

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13

[CES 2014] The Polaroid Socialmatic Is An Android-Powered Camera That Can Print Photos Instantly, Just Like The Good Old Days

Making Android-powered cameras isn't something new for Polaroid, but that doesn't mean it's the first company to come to mind when thinking of capturing digital photos (and for good reason). On the other hand, the company's old instant printing cameras call upon an altogether different set of memories. So now the company is shaking things up by re-introducing the premise it's known for. Not only can the Socialmatic instantly share pictures to social networks like any other Android-toting camera out there, it can instantly print them out to a 2"x3" sheet of paper.

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