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It wasn't that long ago that every app installed on your phone introduced unique spins on timed content. Spurred by the success of Snapchat Stories and Instagram Stories, everyone from Spotify to Pinterest to Venmo decided posting videos and photos with an included expiration date was the way of the future. Twitter brought its own take on the concept to its app last year, but like the content itself, it's time for Fleets to expire.
Following half a year of limited a/b testing, Twitter has just formally announced its own version of Snapchat Stories called "Fleets" — because these days, any reputable social media platform needs a Stories copy of its own. The feature is starting to roll out internationally today.