Ever since the global smartphone market started to decline back in 2017, it has stubbornly remained stagnant. Surprisingly, the trend has finally reversed itself as the global smartphone market has managed to eke out a 1% growth in Q3 2019, just barely reversing the two-year-long decline. The resurgence was led by market share leaders Samsung and Huawei, who experienced double-digit annual growth rates from Q3 2018. On the other hand, two of the top five smartphone vendors — Apple and Xiaomi — experienced single-digit declines in market share, while the number five Oppo saw some minor growth.
Read MoreNorth American smartphone market shows steepest decline ever
The smartphone market isn't what it used to be anymore. By now, pretty much every person in North America owns at least one of these devices, and combined with mostly iterative improvements and slowing innovation from manufacturers, demand has naturally decreased. Thus, shipments in Q1 2019 are down to 36.4 million, 18 percent less than last year's Q1 record-breaking 44.4 million. This is the steepest fall ever recorded.
Read MoreHuawei expects to overtake Samsung and Apple, become world's largest smartphone manufacturer in 2019
Huawei is on a success rocket with consumers around (most of) the world. In a few years, the company turned from the cheap smartphone maker we barely looked at to a flagship machine. That strategy has paid off. Once out of the top ranking of smartphone brands, it now sits comfortably in third place, behind Samsung and Apple, growing while their numbers continue to shrink. But Huawei is not content about that bronze medal, it wants gold and it aims to get it soon.
Read MoreXiaomi, Huawei, and Oppo make huge gains in Q2 2017, as global smartphone shipments top 360 million
Sales figures for the second quarter of the year are in and it would be fair to say the smartphone industry is in rude health. According to research from Strategy Analytics, global shipments saw solid growth, up 6% year-on-year to 360.4 million. While Samsung and Apple predictably held on to first and second spots in the manufacturer rankings, Chinese challengers Xiaomi, Huawei, and Oppo recorded significant gains as they worked to close the gap.
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