Oh, Snap. Read that in a voice filled with pity and bewilderment to get the tone here, because the company behind Snapchat is apparently pushing more of its chips into the financial black hole that is its Spectacles. Yes, Snap Inc. is on tilt and has plans for not one, but two new pairs of its eyewear despite lukewarm interest for the first version of the product. Read More
Snap Inc., the company that owns Snapchat, unveiled the 'Spectacles' last year. The glasses, with a distinct toy-like design, can record 10-second clips that can be uploaded to Snapchat. Now you can actually order them online, instead of hunting down a kiosk or buying one second-hand from eBay.
Snapchat, the company best known to us for creating a horrible Android app, has just announced two big pieces of news; not only is Snapchat renaming itself Snap Inc., but it's also releasing 'Spectacles', a pair of sunglasses built just for Snapchat that is equipped with a wide-angle camera.
Let's start with Snapchat's new name - Snap Inc. According to CEO Evan Spiegel, the California-based company is taking on this new identity because it's beginning to offer products other than Snapchat. This is understandable; lots of companies, including Google and Facebook, have undergone name changes to redefine themselves. Read More