A couple of years ago, I couldn't talk to anyone about smartphones for two minutes without them shouting in ecstatic delirium, "Have you seen the new iPhone 5?" Of course, they were talking about this concept video, which everyone in their right mind knew was a "concept" for no less obvious reason than the fact that it was titled as such and created by an animation studio. Except hundreds of people around me still believed it was the real deal.

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