You can imagine that running around the CES show floor for someone who has been fascinated (as well as convinced and positively influenced) by wearable activity trackers felt like breaking free inside a candy factory. Dozens if not hundreds of brands were vying for everyone's attention and a share of the pie in the tiny wearable market, and I had to check most of the intriguing and known ones to see what they had to offer. Among the hundreds of displays, from the companies I'd never heard of to the recognizable brands like Fitbit, Garmin, and Withings, one surprised me the most: Misfit.
I knew the Indiegogo origin story of Misfit — which translated into skepticism in my mind — and I'd read about its Shine tracker and simpler/cheaper Flash version, but I wasn't completely convinced by the quality nor the premise of the brand.
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