Google's experimental Area 120 division has just released a new product, and this time it isn't just another Pinterest clone. Shoploop, as its name might imply, is a video shopping platform that shows short not-quite reviews for products from creators and brands in short (90 seconds or less) videos. Think of it as an Instagram or TikTok feed of product videos. Right now, it's focusing on stuff like makeup and skincare, but Shoploop plans to expand to more product types in the future, including clothing, jewelry, and electronics.

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