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shoelace

11

Google just killed an app you've probably never heard of called Shoelace

Google just killed an app you've probably never heard of called Shoelace

Google is killing Shoelace, a hyperlocal social networking app the company spun up just last summer from its Area 120 experimental products division. Most folks never got to use it, since it was an NYC-exclusive and, at least at one point, invite-only. Shoelaces formal death is set for May 12th.

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44

Oh no, not again: Google's Area 120 is building a hyperlocal social networking app

Oh no, not again: Google's Area 120 is building a hyperlocal social networking app

Google's history with social networking has been tumultuous, to say the least. The most successful attempt has been Google+, which gave competitors Facebook and Twitter reason to be concerned, but ultimately went into disrepair and finally shut down back in April. Few will remember another long lost attempt that went by the name Schemer, a hyperlocal social network designed to help people discover and plan things to do in their area. Things also went poorly for Schemer and it was retired after just 2 years. Now it looks like Google's experimental Area 120 group is taking a run at resurrecting this style of app with a new service called Shoelace.

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